This week marks the beginning of an exciting journey as I delve into gathering more intel and feedback on my Dad's crispy chilli oil. We've made great progress, having recently set up a Shopify website to document the journey and linking it up with a survey - we chose Jotform after some Youtubing, it was super easy and free!
Next, we started with the idea of Lao Jiang Cooks as the brand name and iterated on that, eventually settling on 'Lao Jiang,' and added the tagline makes crispy chilli oil. If your wondering where the name Lao Jiang comes from? It's the direct translation of the chinese words 老蔣 (old Jiang) and is what my dad's friends affectionately call him by, with Jiang being our family name.
Creating brand logo was the hardest part so far as I'm not very artistic, although it was clear in my mind that I wanted the chinese characters to be the focal point. After trialing some AI logo websites, we ended up using Canva to create a simple round logo, not doubt this needs some professional help later in our journey.
Feeling accomplished and ready for more product testing next week and as always, love to hear your thoughts and comments on how we're going so far.
Daddy Jiang signing out for this week.